Spotify might have waited a year to launch in India, nevertheless it took lower than every week to enroll its first million customers within the nation.
The worldwide streaming platform hit the milestone inside six days of its India debut, an organization spokesperson confirmed to CNN.
The spokesperson declined to touch upon what number of these new listeners had been paying subscribers slightly than customers of Spotify’s free advert-primarily based service. The corporate additionally will not say what number of customers it hopes to draw in India.
Spotify (SPOT) first introduced plans to increase to India in March 2018, however its official rollout was held up by delays in signing offers with main report labels.
It lastly launched last Wednesday, whereas nonetheless locked in a dispute with one of many music labels.
The corporate is facing a legal battle with Warner Music Group, which filed an injunction final week to stop Spotify from utilizing its content material in India. Warner Music owns the rights to stars corresponding to Ed Sheeran, Bruno Mars and Coldplay.
The streaming platform has loads of different music to supply, nevertheless, together with a cope with Bollywood’s greatest report label, T-Collection, and it is going to be hoping to leverage its India presence to shore up its world consumer base of greater than 200 million.
Regardless of its sturdy begin, Spotify has a protracted technique to go if it needs to meet up with large native gamers like Gaana and JioSaavn.
Gaana, backed by Chinese language tech big Tencent (TCEHY), reportedly has over 80 million customers in India, whereas JioSaavn — owned by India’s richest man Mukesh Ambani — has entry to greater than 250 million customers of his huge Jio mobile network.
A lot of Spotify’s world rivals, together with the music streaming providers run by Apple(AAPL), Google (GOOGL) and Amazon (AMZN), even have a longtime presence in India.